Facebook Valuation: New Display Advertising Numbers
According to the WSJ today, Facebook EBITDA is on a $2 billion run rate for 2011, which if accurate, could mean that current valuation is not completely out of the ballpark. Is Facebook like Google, in the sense that while various projects like Places, Messaging, etc. do not take off, those stumbles are hidden by a crushing tsunami of transferred advertising revenue. Just like paid search hides Google’s other flaws, display advertising may be Facebook’s magic concealer and its killer business model.