With the limited launch of Google+ last week, I wanted to link back to a couple of earlier posts. First, I wrote about how there is a certain Facebook inevitability that is assumed in the market and community today, and while I wouldn’t bet against Facebook, it also is not correct to discount for the possibility that Facebook is not inevitable in valuing Facebook. I explore potential points of vulnerability in the post linked to in the previous sentence. Second, I noted that one should be willing to make “big bets” to create Facebook alternatives, and one option (among many) is creating a service that allows more flexibility in organizing multiple and different social graphs.
I am not one of the fortunate few with a Google+ invite, and consequently I have no idea how compelling or not compelling its social network is, but at the very least, some competition will force Facebook to continue to bring its A game.