Finding the “Simplicity and Complexity” idea in the old words of Steve Jobs, from the Wired obituary, where he points out how behind the beautiful design of Apple products is incredible engineering .
In 2000, he explained how competitors still didn’t understand Apple’s mix of art and science. “When people look at an iMac, they think the design is really great, but most people don’t understand it’s not skin deep,” he said. “There’s a reason why, after two years, people haven’t been able to copy the iMac. It’s not just surface. The reason the iMac doesn’t have a fan is engineering. It took a ton of engineering and that’s true for the Cube and everything else.”
[...] It sounds very Jobs-ian. [...]