A Portfolio Approach to Hedging Entrepreneurial Risk

“Lynn Jurich has been called a financial genius in an energy-genius costume, and nowhere is her monetary acumen more evident than in her approach to risk. When she married a colleague at an investment firm, the couple agreed to take a portfolio approach to building their future. One of them would land a steady job. The other would go for broke by starting a company. “We both wanted to do the entrepreneur thing, so it was a race as to who would find the better idea first,” says Jurich, 31. “I won.””