I am working on a new business model, focused on a busy group of people as customers, which will need to be obviously and clearly compelling for them to grasp and to motivate them to take action. I need to find some great models for the landing page to clearly express this. Some come to mind:
Google: the simplicity and sparseness of the search page was pioneering when it came out. See this post comparing google to altavista.
Groupon: as previously discussed, Andrew Mason has a 3 second philosophy. Groupon is more crowded, but clearly you get the headline description of the offer, discounted price, the original price, the discount percentage, and actual dollars saved.
Apple: the page right now is focused on the iPad 2. There is a picture of the iPad 2, along with a simple, but direct and clear description: “Thinner. Lighter. Faster. FaceTime. Smart Covers. 10-hour battery.” The value proposition in 8 words.
I am going to see what else I can find as inspiration.
