On the theme about the limits of the “quick and easy” startup meme is from a recent lecture by Mark Suster. He reminds that you still need to focus on a big problem. Doing something is not enough; there is still value in finding a big target at which to direct your energy to…
Suster’s advice:
“How many location-based companies can you have?
When you’re 24, restaurants and bars are all you know.
[But as an entrepreneur you should] focus on large disruptive industries, like financial services, healthcare/medicare, energy, or the government. That’s where the money is spent in this country.
The auto industry is $1.6 trillion per year. And you want to f*ck around with bars and restaurants?!
Go solve real problems!”
