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Post-Google Search

    Post-Google Search

    Pots, Pans, and Search

    by takingpitches March 28, 2011
    written by takingpitches

    Amanda Hesser has a piece on Google recipe searches (approximately a billion searches a month) and the resulting impact of those Google results on how people are cooking today.  As discussed previously, users overwhelmingly stick to the first page of search results, and thus, for many users, what is returned on the first page of results is what matters. According to Hesser, the higher results in Google are those sites with a lot of metadata on ratings, calories, cooking times, and pictures. Hesser says this hurts the smaller cooking blogs and cooking sites, which may have the better recipes, in favor of larger sites or content factories that play the SEO game better.  Hesser suggests that the best approach would be seeing which recipes generate the most comments related to page views, have the most FB likes, and are shared the most.  This sounds right, although I am not quite sure how Hesser knows this is not incorporated into the search algorithm.

    Hesser’s piece got my attention.  Recipes found on the Internet have been at the heart of my learning to cook and then expanding my recipe base over the last 12 or so years.  My process is as follows. Having a dish in mind that I would like to learn to cook, I will look at a number of recipes online, and by comparing and contrasting, along with my own knowledge of cooking and others’ comments, I will make a judgment on what looks like the best recipe. 

    Sometimes this is on AllRecipes, Epicurus, or the Food Network; sometimes it is on a random blog.  My favorite go-to recipe is found on a decade old personal web page of apparently a former CS student at UVA that has nothing to do with food other than a couple of recipes.  Even if I search directly for a recipe for “pav bhaji,” it will not appear until the 3rd page of search results.  Given this, I doubt many people are finding this recipe, and there is probably virtually no chance that someone will stumble onto this recipe in a more serendipitous fashion (i.e. when just looking for something great to cook as you might when browsing one of the major recipe sites). 

    The other thing I do a lot is tweaking recipes.  If I look at ten recipes, I may hone in on one recipe,  but I may find something interesting in a different recipe (particularly if I find the same ingredient in several recipes) that I may use to adjust the recipe that I have chosen.

    My takeaway is that recipes are an example of where some other method than search may yield better results.  As Hesser says “the most relevant recipe is the best recipe” rather than having to do anything with associated metadata that may or may not appear on a site.  Given the number of searches for recipes, this seems like an area that is bound to be a target of the content mills compromising the efficiency of search.

    In a better approach, I would love something that helps make the culling and sorting process more efficient, and perhaps does something similar in its algorithm to return better recipes, whether for a particular dish the better recipe is on a major web site or on a random personal page.  I also would love something that can suggest possible tweaks to a recipe that I could consider. I am sure there are a number of other such recipe-specific features that would be helpful.  Clearly a tasty opportunity here for someone!

    March 28, 2011 0 comment
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  • Post-Google Search

    Castles and Moats: Commentary on Bill Gurley

    by takingpitches March 25, 2011
    by takingpitches March 25, 2011

    Bill Gurley has a super-interesting post about how to view Google’s non-search ventures such as Android and Chrome.  His thesis is that…

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  • Post-Google Search

    Flipboard: “Social Magazine” Riches

    by takingpitches March 25, 2011
    by takingpitches March 25, 2011

    Flipboard and its reported funding at a $200 million valuation can be seen in the context of my “post-google search” thesis — there are more…

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  • Post-Google Search

    372 articles

    by takingpitches March 18, 2011
    by takingpitches March 18, 2011

    I love the New York Times; have read it all my life.  I remember as a young kid picking up the…

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  • Post-Google Search

    MARCH 17, 2011 BY TAKINGPITCHES Real vs. Cubic Zirconia Content (NYT and Demand Media)

    by takingpitches March 17, 2011
    by takingpitches March 17, 2011

    On the day of the NYT paywall announcement: Market Caps NYT = $1.31 billion DMD = $1.73 billion Simplistic comparison,…

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  • Post-Google Search

    NYT: $340 million gamble?

    by takingpitches March 17, 2011
    by takingpitches March 17, 2011

    The New York Times according to its financial reporting had over $340 million in digital advertising (including About.com and Boston.com and some other sites) representing growth…

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  • Post-Google Search

    “An Idea Generator”

    by takingpitches March 9, 2011
    by takingpitches March 9, 2011

    While I have linked to this article before about Demand Media and its founder, I link to it again for its background…

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  • Post-Google Search

    Teaching to the Test

    by takingpitches March 9, 2011
    by takingpitches March 9, 2011

    Some of my takeways from the fallout from Google thinkering with its search algorithm. There is a lot of money in…

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